Striada
Tensions & Trade-offs in Segmentation
Conducting a segmentation study is always a complex balancing act because everybody needs something different. In fact, it is the diversity of stakeholder needs that has given us such a wide range of segmentation “styles.”
Your Stakeholders’ Diverse Needs
Segmentation Where Mind Meets Medicine
STRIADA: An integrated system for customer segmentation using machine learning and psychometrics leading to more value and less sacrifice
Hitting the “Goldilocks” Zone
STRIADA is a segmentation platform that resolves the need for these tradeoffs. We think of it as hitting the “Goldilocks” Zone of segmentation.
What Enables us to do this?
The intersection of data sources that come to us from the evolving science of psychology and applications of machine learning for customer profiling provide completely new, time-efficient avenues for understanding your customers.
