Lingua
A Better Path to Communications Optimization
COMMON CHALLENGES
In our conversations with clients, we hear two common frustrations with communications testing research.
It’s time-consuming because we often need to do multiple rounds of qual followed by quant in order to feel confident about our decisions
Even if we do all that, we are often left with a nagging uncertainty about how effective our communications will be in changing customer behavior
WE CAN DO BETTER
Fortunately, this is a situation where the intersection of contemporary science and artificial intelligence can help us do things better.
The AI-assisted study of language in psychology has revealed useful, predictable relationships between the words humans use and key outcomes that are critical for marketers including:
- Deep stimulus perception & evaluation
- Persuasive power and likelihood of future behavior
- Evoked emotion and subjective customer experience
Harnessing the Science of Language
LINGUA: A system for predicting & analyzing the persuasive power of language to shape marketing outcomes
LINGUA combines refined primary question architecture that aligns to contemporary science with a machine learning-based platform that benchmarks customer responses to archival norms
Together, these two data streams sharpen our ability to evaluate customers on real-world marketing outcomes, such as:
- Authentic assessment of personal salience
- Valid markers of content engagement
- Predictive markers of behavior activation
Best of all, LINGUA can turn your qual message testing study into a quantitative evaluation.
We can do this because of the power of historical data.
