Foundational Psychometrics
The Power of Psychometrics
For decades psychologists have been building reliable ways of measuring how people think, feel and behave. The world of modern psychometrics allows us to know a great deal about our customers with minimal effort. euPlexus has curated measures of individual difference that have special relevance to the judgment of new products, reactions to data and information (e.g., messages) and general motivation.
When we compiled our battery of psychometric instruments, we ensured that they are going to make sense from a business perspective.
