What We Do
Our Focus
We help clients in three key areas
PRODUCT DEMAND & FORECASTING
Redefining Flexibility in Forecasting
Injecting new value and durability into your demand study investment
SEGMENTATION & TARGETING
Segmentation Where Mind Meets Medicine
Making it easier to find, prioritize and activate your customers
COMMUNICATIONS OPTIMIZATION
Reveal What's Hidden; Activate with Intention
Giving you powerful tools to move customers to action
Our Promise to Clients
We believe that our clients deserve a great human experience when they work with us. At euPlexus, this means that our clients should expect to get…
Our Approach to Insights
Our job is to find levers that will enable clients to shape customer behavior through marketing. This means helping them use persuasive communication to trigger productive emotions, update beliefs and activate the right kinds of decision-making. To do this, we leverage the multiplicative power of three contemporary evidence streams brought to us by the maturing fields of data science and behavioral science. Today, these tools are not only available – they can be directly integrated with primary insights work for completely new levels of customer insight. We call this intersection the new Evidence Ecosystem.
The Evidence Ecosystem
Machine Learning & Algorithm-Driven Customer Analytics
To reveal things about customers that cannot be uncovered via direct questioning
- What emotions do they experience?
- How motivated are they, really?
Foundational Psychometrics
Pre-built psychological tools that anticipate what your customers do and why they do it
The Science of Asking
Using the right scientific principles to guide our customized primary research exercises