What We Do
Our Focus
We help clients in three key areas
PRODUCT DEMAND & FORECASTING
Redefining Flexibility in Forecasting
Injecting new value and durability into your demand study investment
SEGMENTATION & TARGETING
Segmentation Where Mind Meets Medicine
Making it easier to find, prioritize and activate your customers
COMMUNICATIONS OPTIMIZATION
Harnessing the Science of Language
Giving you powerful tools to move customers to action
Our Promise to Clients
We believe that our clients deserve a great human experience when they work with us. At euPlexus, this means that our clients should expect to get…
Our Approach to Insights
Our job is to find levers that will enable clients to shape customer behavior through marketing. This means guiding the right emotions, shaping the right beliefs and activating the right kinds of decision-making. To do this, we focus on the intersection of three powerful data streams brought to us by the maturation of three areas of human science. We call this intersection the new Evidence Ecosystem.
The Evidence Ecosystem
AI & Machine Learning
To reveal things about customers that cannot be uncovered via direct questioning
- What emotions do they experience?
- How motivated are they, really?
Foundational Psychometrics
Pre-built psychological tools that anticipate what your customers do and why they do it
The Science of Asking
Using the right scientific principles to guide our customized primary research exercises