Qualitative Expertise

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Our team of qualitative specialists deliver best-in-class insights and service experience to our clients.

DATA COLLECTION PLATFORMS

We have the experience to driven human insights through a range of data sources, including

  • Digital Ethnography

  • Online Boards & Flash Communities

  • Patient Diary/Journaling

  • Virtual & In-Person Focus Groups

  • Teleweb Interviews

  • In-Person Interviews

QUALITATIVE PERSPECTIVES

Our team brings diverse lenses and frameworks to interpret these data streams

  • Anthropologic & Cultural Analysis

  • Narrative Analysis & Archetypes

  • Dispositional Analysis

  • Natural Language Processing

SO OUR CLIENTS CAN…

  • Understand Hearts and Minds of Patients & HCPs

  • Explore Nuances of Decision-Making & Behavior Change

  • Craft the Persuasive Power of Advertising Content

  • Build Bridges to Customers through Genuine Understanding & Empathy