Table of Contents Overview: A Refreshed View on Product Attributes & What They Mean Product Attributes as Success Levers Product Attributes as Quality Cues for Customer Decision-Making What Attributes Are…
Table of Contents The Persistence of Past Behaviors in Product Forecasting How Past Behavior Shapes Future Behavior How Big a Role Does Habit Play in Predicting Future Behavior? Habits in…
Table of Contents Why Self-Prediction Matters in Product Demand The Intention-Behavior Gap How Big is the Gap? How Good Can Self-Prediction Be? Take-Home Points Why Self-Prediction Matters in Product Demand…
Table of Contents Why You Should Read This Post The Psychology of Demand Does Prediction Science Apply to Demand? Learning #1: Wisdom of Crowds = Information Distribution (not sample size)…
Table of Contents Why You Should Read This Post Being in Business = Being in the Business of Prediction What We Mean by Predictive Judgment & How it Applies to…
Table of Contents Introduction: A Case for Science-Based Approaches to Demand Is There Any Real Science to Support Methods for Demand? Is Demand Just a Reflection of Customer Intentions? Is…