Measuring Communications Impact Archives

Accepting the Limits of Self-Report in the Measurement of Emotions

Post author:Carter Smith, PhD
Post published:April 4, 2024
Post category:Emotions & Marketing Outcomes Measuring Communications Impact

Table of Contents Our Basic Contention on Self-Reported Emotions Important Terminology Some Things We Know from Emotion Science Research Limitations of Self-Reported Emotion Take-Home Points Our Basic Contention on Self-Reported…

Evidence-Based Challenges with Traditional Message Testing Metrics

Post author:Carter Smith, PhD
Post published:January 23, 2024
Post category:Measuring Communications Impact

Table of Contents Introduction to a Tradition: What is Perceived Message Effectiveness? Examples of Typical Message Testing Data When PME was “the” Metric to Use Sobering Recent Discoveries About PME…

Accepting the Limits of Self-Report in the Measurement of Emotions

Evidence-Based Challenges with Traditional Message Testing Metrics

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