How Emotions Influence Thinking
Table of Contents Introduction Emotions as Discrete “Types” Why Would Emotions Influence Thought in the First Place? Illustrating How Emotions Shape the Way People Think Why Emotion-Cognition Dynamics Matter in…
Evoking Emotion to Set the Stage for Behavior Change
Table of Contents Introduction: Our Passion to Understand Customer Emotions A Personal Anecdote on the Power of Emotion Ways We Leverage Emotions Healthcare Disrupts the Emotion Cascade Taking Our Emotional…
Accepting the Limits of Self-Report in the Measurement of Emotions
Table of Contents Our Basic Contention on Self-Reported Emotions Important Terminology Some Things We Know from Emotion Science Research Limitations of Self-Reported Emotion Take-Home Points Our Basic Contention on Self-Reported…