Skip to content
euPlexus
  • Who We Are
    • Our Mission
    • Our Values
    • Our Name
    • Our Founders
  • What We Do
    • Our Focus
    • Our Promise to Clients
    • Our Approach to Insights
    • Core Offerings
      • PROVEDIA
      • STRIADA
      • LINGUA
  • Experience
    • Services Focus
    • Therapeutic Focus
    • Customer Populations
  • Client Education
    • Client Online Learning
    • Virtual or On-Site Training Programs
    • Register for Training
  • Contact Us
Home » Demand & Forecasting
Read more about the article Overcoming Persistent Problems With the “Conjoint Family”

Overcoming Persistent Problems With the “Conjoint Family”

  • Post author:Carter Smith, PhD
  • Post published:June 12, 2024
  • Post category:Demand & Forecasting

Table of Contents Overview What is the “Conjoint Family?” Why Do People Like the Conjoint Family of Methods?  Do Conjoints Have Special Revelatory Powers? Three Fundamental Problems the Conjoint Family…

Continue ReadingOvercoming Persistent Problems With the “Conjoint Family”
Read more about the article How Biased Are Demand Estimates?

How Biased Are Demand Estimates?

  • Post author:Carter Smith, PhD
  • Post published:June 5, 2024
  • Post category:Demand & Forecasting

Table of Contents Overview The State of Demand Invalidity Hypothetical Bias is Upward, Not Downward How Much Should We Calibrate Demand Estimates? Some Simple, Evidence-Based Solutions for the Bias Problem…

Continue ReadingHow Biased Are Demand Estimates?
Read more about the article Science-Based Business Prediction – Part 2:  Product Demand 🔒

Science-Based Business Prediction – Part 2:  Product Demand 🔒

  • Post author:Carter Smith, PhD
  • Post published:May 17, 2024
  • Post category:Demand & Forecasting/Predicting future events & product use

Table of Contents Why You Should Read This Post The Psychology of Demand Does Prediction Science Apply to Demand? Learning #1:  Wisdom of Crowds = Information Distribution (not sample size)…

Continue ReadingScience-Based Business Prediction – Part 2:  Product Demand 🔒
Read more about the article Science-Based Business Prediction – Part 1:  Event Prediction 🔒

Science-Based Business Prediction – Part 1:  Event Prediction 🔒

  • Post author:Carter Smith, PhD
  • Post published:May 17, 2024
  • Post category:Demand & Forecasting/Predicting future events & product use

Table of Contents Why You Should Read This Post Being in Business = Being in the Business of Prediction What We Mean by Predictive Judgment & How it Applies to…

Continue ReadingScience-Based Business Prediction – Part 1:  Event Prediction 🔒
Read more about the article Defining the Science of Product Demand 🔒

Defining the Science of Product Demand 🔒

  • Post author:Carter Smith, PhD
  • Post published:May 9, 2024
  • Post category:Demand & Forecasting/Predicting future events & product use

Table of Contents Introduction:  A Case for Science-Based Approaches to Demand Is There Any Real Science to Support Methods for Demand? Is Demand Just a Reflection of Customer Intentions? Is…

Continue ReadingDefining the Science of Product Demand 🔒

Log In

Please log into the site.

Recent Posts

  • What Do Product Attributes Mean to Our Customers?
  • Overcoming Persistent Problems With the “Conjoint Family”
  • Trial post 🔐
  • How Biased Are Demand Estimates?
  • How Habits Influence New Product Demand

Archives

  • September 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024

Categories

  • Demand & Forecasting
  • Emotions & Marketing Outcomes
  • Influencing Customers Through Communications
  • Measuring Communications Impact
  • Predicting future events & product use
  • Uncategorized

About euPlexus

Powering life science marketing with evidence-based tools to drive business outcomes.

EuPlexus-Logo-white

Quick Links

Who We Are

What We Do

Experience

Client Education

Contact Us

Privacy Policy

©2025 euPlexus. All Rights Reserved.

Website design by Delta Strategic Marketing, Morris County, NJ