Can Messaging Produce Durable Changes in Behavior?
Table of Contents Quick Summary & Introduction What is Your Guess About Message Durability? What the Data Tells Us Important Caveats Summing Up: Good News for Marketers Quick Summary In…
How Many Message Exposures Are Needed?
Table of Contents Why We Care About Message Repetition Message Repetition & Behavior Change in Healthcare Estimating the Incremental Value of Each Additional Message Exposure Shaping Recall, Attitudes & Content…
Why We Can’t Expect the Same Level of Impact from Healthcare Messaging vs. Other Industries
Table of Contents A Quiet Explosion Lesson 1 - The Bitter Pill: Messaging in Healthcare is Harder Why is Healthcare Messaging Harder? Still Worth the Investment A Quiet Explosion One…
Evidence-Based Challenges with Traditional Message Testing Metrics
Table of Contents Introduction to a Tradition: What is Perceived Message Effectiveness? Examples of Typical Message Testing Data When PME was “the” Metric to Use Sobering Recent Discoveries About PME…