Brand Consulting
Brand Consulting: Information Integration
euPlexus’ team of senior consultants can do more for you than just conduct your research. When you are under-resourced or facing a conceptual challenge related to your customers and their behavior, we can help you.
Do you need to quickly organize existing knowledge about a patient population/ disease setting?
This often happens when our clients inherit a new asset (e.g., from an acquisition/alliance) or when there is significant turnover in team leadership.
Unmet need & opportunity definition | Market size & growth potential | Human journey | Clinical & care flow models
HOW WE HELP
euPlexus conducts business-centric synthesis of diverse data sources, including…
Published Research:
Believe it or not, most diseases have been studied by psychologists, anthropologists or other behavioral scientists. Summarizing the literature is a step that few brands take, but it can bootstrap your learning tremendously.
Prior Market:
Most new assets come with some prior research, which may answer many questions
Existing Databases/Secondary Resources:
While the availability of public secondary data is hit-and-miss, there are cases where such data can tell you a great deal about your customers/market.
We integrate these data streams to produce various type of analyses, based on the needs of our clients:
- Qualitative Synthesis of Findings
- Formal Meta-Analysis of Statistical Information
- First-Order Forecasts
- Market Maps & Clinical Path Models
HOW YOU WIN
Our integrated analysis tells you…
What your credible market potential is and what kind of investment you will need to make to play in this space
What you know about your customers with confidence and what you definitely don’t know
What viable pathways exist for clinical and promotional positioning for your brand
What avenues for market growth and development may be open to you
Brand Consulting: Language Optimization
There is a science to word selection – and some ways of wording are simply more effective than others at changing behavior.
While we all understand that the final structure of messages that can appear in ads are closely regulated, there are still significant opportunities to use the science of language to
- Persuade customers of your brand value
- Elicit new consideration of your brand
- Activation productive emotions
- Increase the odds of behavior change
HOW WE HELP
Working with you and your agency, we can use evidence from accumulated scientific research on language impact and structure to guide your team in…
Tense & Pronoun use | Message & Data Framing | Adjective Selection | Tone & Mood
HOW YOU WIN
These techniques can literally show you how to talk about your brand in more productive ways. They can be helpful in:
Sales force training for real-time detailing
Language for supporting materials (e.g., leave-behinds)
Direct & supporting messages
Brand Consulting: Forecasting
Product forecasts are complex and time-consuming to build, and not all teams are resourced to create them independently.
Building forecasts that are useful for business planning requires a solid grasp of many diverse issues, including:
- Prevalence, incidence trends & potential for diagnostic expansion
- Competitive intelligence & assessment of future competitor impact
- Innate product value & clinical scenario testing
- Pricing & market access constraints
- Customer behavior change across time
HOW WE HELP
Our team brings decades of experience in market modeling and prediction-centric research dealing with the real complexities of forecast architecture.
- Predicting product adoption & adoption density
- Simulation of product adoption across time
- Likelihood of market events that help or hurt your viability
- Modeling the above dynamics in complex diseases with multiple lines-of-therapy
HOW YOU WIN
Whether we build your forecast from end-to-end or simply help you to find evidence to support model inputs, you will come away with:
Increased confidence from our science-backed approaches to behavior modeling
Enhanced rigor in your model assumptions
Creative, experience-based thought partnership