Who We Are
Our Mission
euPlexus is a team of healthcare marketing research and insights veterans with a mission to:
- Amplify our clients’ marketing ROI and efficiency
- Through the tailored integration of contemporary data streams that give clients the right tools for the right jobs
- With an industry-leading customer service experience
Our Values; Your Benefit
Our Name
euPlexus is more than a name – it’s a philosophy. In life and in business, we believe success is never driven by one person alone. Instead, it’s built by bringing together the best people, the best tools and the best thinking into a healthy collaborative ecosystem.
We are creating a new kind of insights and service experience for our clients that is built on the euPlexus philosophy.
- Our team is a network of industry veterans with diverse training and perspectives whose collaborative efforts are bigger than the sum of the parts.
- Our approach involves the intersection of data tools that work together to produce better outcomes for our clients.
- Our structure enables us to provide a nexus of value for our clients that delivers senior level attention, speed and unparalleled value for the money.
Our Founders
Carter Smith, PhD
Carter Smith is 20+ year veteran in life science consulting and customer insights. Carter’s contributions to the industry in the area of quantitative innovation are widely recognized. With over a dozen invited conference presentations for organizations such as the AMA, Intellus and PMSA, as well as invited training for companies like Teva, GSK and Takeda, Carter brings the practical value of his work directly to clients and colleagues. He is the 2017 recipient of the Marketing Researcher of the Year by the PMRG Institute and holds a PhD in organizational psychology with a concentration in applied statistics.
"The opportunity to use contemporary science more effectively in our marketing work has never been clearer. Serious advances have been made in areas of science that relate directly to perennial challenges that clients encounter with conventional insights approaches, as well as the idiosyncratic issues that brand teams face in their unique markets. Accessing that scientific value is largely about matching the right data tools to the right business problem, and that’s a core commitment for euPlexus."
Min Kang
Min Kang is a 20-year veteran of the life science consulting arena, bringing diverse industry relationships to our company from her years of brand-level consulting, where she built an impressive book of repeat clients. Min recently worked as Associate Director of Competitive Intelligence for a leading Oncology pharmaceutical manufacturer, where she sharpened her already-impressive Oncology expertise. Her time on the client side allowed Min to develop a strong “insider view” to help us anticipate your needs and circumstances. Min leads the quantitative research program and ensures client service success at euPlexus.
"My greatest motivation is consistently delivering the highest quality insights and leveraging our very best thinking for every client. To bring true thought partnership, we need the space to immerse ourselves in our clients’ situations and challenges. My philosophy is to put yourself in the shoes of those you serve – at euPlexus, that level of empathy is the driving force of our commitment to excellence."