Who We Are
euPlexus is a team of healthcare marketing research and insights veterans with a mission to:
- Amplify our clients’ marketing ROI and efficiency
- Through the tailored integration of contemporary data streams that give clients the right tools for the right jobs
- With an industry-leading customer service experience
How We Help Our Clients
PRODUCT DEMAND & FORECASTING
Redefining Flexibility in Forecasting
Injecting new value and durability into your demand study investment
SEGMENTATION & TARGETING
Segmentation Where Mind Meets Medicine
Making it easier to find, prioritize and activate your customers
COMMUNICATIONS OPTIMIZATION
Harnessing the Science of Language
Giving you powerful tools to move customers to action
Meet Our Founders
CARTER SMITH
President & Head of Applied Science
"The opportunity to use contemporary science more effectively in our marketing work has never been clearer. Serious advances have been made in areas of science that relate directly to perennial challenges that clients encounter with conventional insights approaches, as well as the idiosyncratic issues that brand teams face in their unique markets. Accessing that scientific value is largely about matching the right data tools to the right business problem, and that’s a core commitment for euPlexus."
MIN KANG
Principal & Head of Quantitative Research
"My greatest motivation is consistently delivering the highest quality insights and leveraging our very best thinking for every client. To bring true thought partnership, we need the space to immerse ourselves in our clients’ situations and challenges. My philosophy is to put yourself in the shoes of those you serve – at euPlexus, that level of empathy is the driving force of our commitment to excellence."
Our Areas of Specialization
Quantitative Research
Quantitative research is our first love at euPlexus, and our team brings decades of experience stretching the boundaries of quantitative research design through application of scientific principles and trends.
Our quantitative work is centered in:
- Demand/forecasting and market evolution
- Market landscape & opportunity assessment
- Segmentation & customer stratification
- Message impact & behavior change
Qualitative Research
With our heavy emphasis on language modeling and psychometrics, we also place high value on qualitative insight mining.
Our seasoned moderators focus on a range of project types, including:
- Product/TPP reactions & uptake intent
- Opportunity assessment & market evaluation
- Message refinement & language framing
- Positioning evolution & validation
Brand Consulting
euPlexus is deeply committed to helping our client and agency colleagues use the science of linguistics, persuasion and emotionality to create better marketing materials.
We offer consulting services in:
- Market opportunity consultation
- Matching messages to customer psychographics and needs
- Language framing & context-alignment
Therapeutic Expertise:
The euPlexus team is primarily focused on supporting the needs of brands working in the areas of rare disease and oncology.
We seek out clients who are working on the critical boundaries of medicine and underserved populations
We love to hear from people, so please reach out!
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